Looking at the world today and how social media drives everything, there are times when positives turn to negatives, and social networks play an integral role in pushing both the good and bad.
This article is something that has been in the works and hits on what the food industry is facing today when it comes to social media along with how to combat issues that are outside of your control as an investor, owner or operator in this space. And there’s always a light at the end of the tunnel.
First and foremost, whether you’re a food manufacturer running production lines making millions of burritos/taquitos each year or a food startup that’s going to change the world soon, the same principles apply, and looking at a wide range of studies on these topics from the past as well as recent news from PBS related to the ways social media influences what we eat and drink – everything makes sense.
Secondly, operators in the food industry need to take a step back, put their past experiences and everything else on the shelf then be open to the future. In particular, if out of nowhere your supply chain crashes what are you going to do? We experienced that a few years ago when the world was turned upside down.
Lastly and most importantly, aside from putting out good food/products every day companies in the food space need to be monitoring food safety issues that pop up on a daily basis on Instagram, Twitter, YouTube and other social media platforms. At the same time, we’ve found the website iwaspoisoned.com as being one of the best resources for what’s happening on the ground when it comes to food safety issues.
This issue will continue to evolve and our team will be tracking everything and reporting on things as they progress.